IDM
At IDM, I owned social media for the corporate brand and 36 apartment communities, building brand presence, shaping voice, and turning resident life into authentic storytelling. I used monthly data and social listening to understand what our audiences actually cared about, then created content and strategy that reflected it.
I launched our ambassador program, scaled influencer-style resident content, managed paid influencer campaigns, and partnered closely with on-site teams to source genuine community moments. I also supported leasing and brand initiatives with digital and print collateral, while improving SEO and GEO to get more visibility and stronger lead flow within paid, organic, and AI-driven search results.
I made our brand feel human, helped our communities show up authentically online, and used analytics and intuition to drive creative decisions that actually moved the needle.
AstroForge
At AstroForge, I led PR and digital storytelling for a scrappy and fast-paced space-mining startup. I secured top-tier media opportunities - from interviews and podcast placements to features in outlets like Orange County Business Journal, SpaceNews, and CNBC's Investing in Space newsletter. I wrote and edited press releases, long-form features, and executive talking points that helped shape the company's voice and credibility in a rapidly growing industry.
On the digital side, I jump-started our social presence driving 1,000+ new followers in 30 days (8.3% growth) and increasing engagement 25% MoM through targeted content and PR-driven momentum. I also owned photography and videography, producing long- and short-form media that showcased the tech, the team, and the mission to make deep-space resource extraction a reality.
Riot Bloom Coffee
At Riot Bloom, I built the brand from the ground up - creating the visual identity, tone, and content strategy for a mobile café with a mission to support women-owned businesses and female-focused charities. I lead all marketing efforts, including social media strategy, community engagement campaigns, and content creation (photo, graphics, video, and copy), growing awareness and excitement organically before launch.
I developed experiential marketing concepts - from neon signage and branded activations to partnerships and events - which earned organic collaborations with local breweries and a spot serving at Portland's beloved SnackFest.
Additional
Soccer Shots
At Soccer Shots, I led program growth and communication efforts for youth soccer across Greater Seattle by building awareness, deepening community ties, and getting more kids on the field. I planned and executed full-funnel marketing campaigns across email, social, SEO, and paid channels, driving a 3x increase in program applications year-over-year.
I also managed on-the-pitch partnerships with local MLS franchises, co-hosted community events, and expanded our footprint through strategic outreach and brand collaborations that elevated visibility and trust with families.
Indemni - Brand & Digital Support
At Indemni, I stepped in to help build early brand traction and elevate the digital experience. I redesigned the company website with a cleaner UI/UX, resulting in an 85% increase in user sign-ups and creating a stronger foundation for long-term growth.
I also supported content creation by helping film social content and tell the founder's story in a way that felt personal, mission-driven, and aligned with the brand's vision.