Hi, I'm Rachel
Marketing Professional | Brand Strategist | Creative Storyteller
Great content tells an unforgettable story. Let's tell yours.
About Me
Content with a kick
Most brands have a compelling story - they just haven’t learned how to tell it. That’s where I come in. Specializing in social stories via video, clever copy, and technical and creative blog content backed by strategy and data analysis, I craft narratives that resonate, build trust, and inspire action.
I've worked with brands across various industries, from aerospace startups to multifamily residential, helping them build their presence and connect with their target audiences through strategic marketing initiatives.
Skills & Expertise
Crafting tailored content and design for a range of personal and professional brands.
Strategy & Planning
- Brand Strategy
- Market Research
- Campaign Planning
- Analytics
Content & Creative
- Content Creation
- Copywriting
- Social Media
- Email Marketing
Tools & Platforms
- Google Analytics
- HubSpot
- Adobe Creative Suite
- Figma
Digital Marketing
- SEO/SEM
- PPC Advertising
- Marketing Automation
- A/B Testing
Highlights
A brief selection of successful campaigns and projects I've led
IDM
Owned social media for the corporate brand and 36 unique apartment communities, building brand presence, shaping voice, and turning resident life into authentic storytelling.
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AstroForge
Led PR and digital storytelling for a scrappy and fast-paced space-mining startup.
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Riot Bloom Coffee
Built the brand from the ground up - creating the visual identity, tone, and content strategy for a mobile café with a mission to support women-owned businesses and female-focused charities.
View Work